Great Lakes Continuous Improvement

Systems that work · Cultures that thrive · Excellence that lasts

Which comes first, the processes or the culture they create?

Great Lakes Continuous Improvement helps businesses build both.

I started Great Lakes Continuous Improvement to solve a problem that I have seen repeatedly across multiple industries: organizations build solid systems and processes, then watch them degrade as ownership blurs, accountability slips, and the people who showed up everyday got burnt out.

“A bad system will beat a good person every time.”

W. Edwards Deming

Alternatively, organizations actively push for a good culture while their systems lag behind, which wears down the people who were asked to care, until caring stops feeling worth it.

Either way, the results end up the same: operational performance suffers, talented people leave, and the financials wither. The bottom line is, quality systems and quality culture must be built at the same time, with sustainment designed into the process so that the structure holds for years.

Tim Morin, Founder and Principal Consultant

The idea behind the practice

Continuous Improvement runs on two strands, system and culture, and they are always linked.

Every organization has two dimensions: the systems that power it, and the culture that accepts what is possible. These cannot be separated. Culture can drive excellence and push people to do remarkable things, while systems lock in performance and give customers a reason to trust you.

There is another side to each. Culture can put blinders on an organization, stunt its high performers, and throttle improvement; systems can become bureaucracy serving itself, stifling innovation and teamwork. You cannot install a quality system into a culture that will not use it, and you cannot grow a quality culture inside an organization with no system to channel the effort.

Where organizations land

Four states, and only one of them pays dividends.

Every organization can be mapped to one of four states. Only one of them brings long-term, sustainable value to its customers and its shareholders.

scroll to walk the four states
Weak systems
Strong systems
Culture
Strong culture · weak systems

Heroic but Fragile

Good people carrying the operation on their backs. It works until it does not, because heroics do not scale.

Strong culture · strong systems

Dialed In

The system sets the standard and the culture runs it. The only state that holds its gains.

Weak culture · weak systems

Crisis as Operating Mode

Firefighting as a way of life. Stable in the worst sense: the default state of decay, and the most common one.

Weak culture · strong systems

Compliance Theater

Good machinery, jammed. The documents pass the audit while the behavior underneath tells a different story.

Systems →
State one · weak systems, weak culture

Crisis as Operating Mode

Nothing is written down that anyone follows, and nobody expects it to be. The organization runs on recovery: the same problems return, the same people put them out, and the day is measured by what did not catch fire. It is the most common state, and the most stable in the worst possible way, because everyone has adapted to it.

State two · weak systems, strong culture

Heroic but Fragile

The people are the reason it works. They care, they cover for each other, and they carry the operation on their backs. The catch is that heroics do not scale: the moment volume rises or the person who held it together moves on, the performance goes with them. This state never stays put; it either builds the system underneath it, or it slides.

State three · strong systems, weak culture

Compliance Theater

The machinery is good and the paperwork is clean. The audit passes, the corrective actions close, and the metrics are met, while the behavior underneath tells a different story. Signals get suppressed because raising them costs more than hiding them, and the documents slowly stop describing how the place actually runs.

State four · strong systems, strong culture

Dialed In

The system sets the standard, and the culture is what runs it. Problems surface early because the people closest to the work are expected to say so, and improvements hold because sustainment was designed in rather than bolted on. This is the only one of the four that pays dividends year after year, and it is the state this practice is built to reach.

Why organizations break

Follow any failure far enough and it ends in one of two places.

Most corrective action stops at the surface: operator error, machine malfunction, material variation. Push the five whys past the convenient answers and nearly every failure traces back to one of two principle root causes, and everything else is a symptom.

Root cause one

Launch Failure

The planning work was skipped or rushed, so the problem was designed in before the first part ran. Ask this question directly: if we had done our planning thoroughly, would this problem exist?

Root cause two

Management Failure

Leadership knows about the problems and has accepted it. The system is reporting honestly, the people are talking about the systemic problems, but they are not addressed and resources are not put forward to fix them.

Accurately accounting for the problems is not about assigning blame. It is about making sure the solution is implemented where the failure actually happened, so it does not come back wearing a different mask.

Read more about the framework in Dialed In →
Who I am

Where the method comes from.

Nineteen years in manufacturing quality, working to improve processes and help people. My work saves companies money, improves customer relationships, and builds better cultures.

I currently serve as Director of Quality and Continuous Improvement at a West Michigan manufacturer, and I am building this practice alongside that work. I have spent nineteen years inside plants across different industries, which include medical device, automotive, fabrication, furniture design and manufacturing, heavy truck, and consumer products. I have helped make everything from grill parts to diesel semitruck components, arterial cannulae for use in operating rooms to garden sprayers for your nearest big box store.

A few results, rather than claims

  • 1.2 PPMdefects in a metal stamping operation
  • 40,000 → 2,000PPM at a key supplier, driven by structured corrective action
  • 73%cost-of-quality cut in five months, on a quality system built on the fly
  • $385kin working capital recovered through effective non-conformance management

I taught quality sciences for several years in Ferris State’s Manufacturing Engineering program, and I hold the ASQ Certified Quality Auditor and Certified Six Sigma Green Belt credentials.

I also serve as a voting member of the US Technical Advisory Groups to ISO/TC 69 and ISO/TC 176, the committees that shape the international standards for statistical methods and for quality management itself, including the ISO 9001 standard.

The common theme is that no matter what you make, you can make it effectively, efficiently, and profitably. That is what I live and that is what I teach.

More about the work behind this →
1 Section 1 ยท free
The Sounding
Fit and First Look

When I work with manufacturers, it is important to clearly understand what the needs are and how I can best help. Before either party commits anything, we take a first measure of your organization and objectives to assess if we are a good fit for each other, and which level of service makes the most sense. This stage produces three things that are yours to keep, whether you decide to work with me or not.

Deliverable 01

The Conversation

I ask your leadership team what they need, how far your organization wants to take continuous improvement, and where you believe the opportunities lie.

Deliverable 02

The Walkthrough

I walk your operation and take a brief look at your management processes to understand how the system performs today.

Deliverable 03

The Micro-Assessment

A short self-assessment you complete, paired with what I observed on the walkthrough, written up as a baseline that you can keep.

On your schedule. These happen in order, but not necessarily in one visit. We fit them around your calendar, in a single session or a few shorter ones, whatever works for you.

Navigable?
Before we go further, I want to be honest that this only works if you do. The deeper, transformative work of continuous improvement surfaces things about how your organization really runs, and some of it may not match how leadership believes it runs. Some things that turn up in this process may make you uncomfortable and uncertain. This is completely normal.

What comes to the surface is only useful if you are willing to look at it critically and with an open mind. That is why this early stage runs two ways: you are deciding whether I am the right fit, and I am deciding whether your organization is ready to get real value from going deeper. If the honest answer is that you need a few specific fixes rather than a full transformation, I will tell you, and we will keep it in Section 2.
2 Section 2 · day rate or fixed fee
Waypoints
Training and Targeted Services

“Without a standard, there can be no improvement.”

Taiichi Ohno

Below are a collection of services that I offer.

Each module is delivered one of three ways: as a training course, a project that I undertake, or as a blend of the two. When a problem calls for expertise outside my lane, I bring in trusted specialists rather than stretch to cover it myself.

LeadershipTechnical Staff
  • ISO 9001 structure and the process approach
  • Process maps and turtle diagrams, document control
  • Internal audits across every function in scope
  • Gap assessments to ISO or customer requirements
  • Management review, quality policy and objectives, corrective action
Technical StaffShop Floor
  • 8D, to true root cause across all three legs
  • Five-why, fishbone, is / is-not analysis
  • Disciplined corrective action that stays fixed
  • DMAIC and project charters with SMART goals
  • Generalized structured methods for tough, recurring defects
LeadershipTechnical Staff
  • APQP, general audience and engineering depth
  • FMEA and control plans
  • PPAP and part approval
  • Requirements and special characteristics
  • Measurement system analysis (design and interpretation)
LeadershipTechnical StaffShop Floor
  • For shop floor: what variation is, check sheets, reading an SPC chart
  • For leadership: what variation costs, hidden factory, common versus special cause
  • Technical staff: design of experiments, ANOVA, regression, capability and gauge studies, Monte Carlo
Technical Staff
  • Supplier self-assessment and on-site assessment
  • System evaluation tooling
  • APQP / PPAP readiness and process sign-off
  • Runoffs, qualifications, and pre-launch trials
  • Collaborative material-flow improvement
LeadershipTechnical StaffShop Floor
  • Shop-floor management, layered calendars, scoreboards, andons
  • Process ownership and risk-based approach
  • Data-driven decision making
  • Conflict resolution and teamwork
  • Daily routines / kata that drive excellence

See the full catalog of twelve domains →

3 Section 3 · one engagement, priced as a retainer
Deep Water
Diagnose, transform, and sustain

One engagement, three phases. Find the real condition, fix it, and keep it fixed.

“Culture is created by the expectations of management, and it changes only as fast as management can tolerate disruption.”

Tim Morin
Phase 1

Diagnosis

One to three days on site, listening across functions and levels to find the real condition.

Phase 2

Roadmap & Execution

A prioritized plan built with your input, with ownership, sequence, and training defined.

Phase 3

Sustainment

A monthly cadence of audits, leadership reviews, and coaching that holds the gains.

Staying Power

I do not take on transformations without sustainment attached. Results decay without reinforcement, so all three phases are sold as one engagement rather than three separate purchases.

See how the Deep Water engagement works →

The Field Guide, Dialed In background · the book behind the method

Dialed In is the field guide behind the method: the full argument for why systems and culture have to be built together, and what it costs you when they are not. The complete guide comes with a Deep Water engagement, and a teaser is available on request.

Explore Dialed In →
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